Saxifraga Award: Floridia pays tribute to Professor Paolo Ascierto

Floridia Parfum, through its CEO Antonio Di Giulio Cesare, pays tribute to Professor Paolo Ascierto on the occasion of the prestigious 2025 Saxifraga Award ceremony, held on November 22, 2025, at the Federico II University of Naples Conference Center. This award recognizes the exceptional quality of his scientific and human commitment to oncology research. In one of the most complex and delicate fields, Professor Ascierto has successfully combined scientific rigor and intuition, making a decisive contribution to the development of new therapies that make a difference.

Floridia Parfum expressed its gratitude and admiration by dedicating one of its most iconic fragrances, Duemila500, to Professor Ascierto, a symbol of excellence and innovation. This important award confirms the value of Floridia's olfactory creations, which continue to stand out for their perfect blend of artisanal tradition and modernity in the world of niche perfumery.

The award ceremony, held in a highly prestigious setting, was a proud moment for the entire Floridia team, testifying to the commitment and passion that inspires every single fragrance produced.

Floridia Parfum would like to sincerely thank everyone who made this significant success possible, starting with Mayor Gaetano Manfredi, Maria Rosaria Campitiello - Head of the Department - Prevention, Research - Health Emergencies at the Ministry of Health, Giovanni Esposito, President of the School of Medicine and Surgery at the University of Naples Federico II, Antonio Parlati - Director of the RAI Production Center in Naples, Giancarlo Maresca, President of Mani di Napoli, Damiano Annunziato - General Manager of Mani di Napoli and Vice President of Origin, and of course Prof. Paolo Ascierto - Professor of Oncology at the University Federico II.

Floridia Parfum is committed to continuing with determination along the path of excellence, keeping alive its mission to excite and captivate through unique and unmistakable fragrances.