The scent of Neapolitan excellence: Undersecretary Bergonzoni meets with Floridia's CEO in Santa Marta.

On Monday 3 November 2025 we had the honour of welcoming the Undersecretary of Culture, Lucia Bergonzoni, in the splendid setting of the church of Santa Marta , together with the Mani di Napoli Association, for the official presentation of the Perfumery project Artistic Floridia .

It was a moment of great human and cultural value, during which the Undersecretary was able to see up close, touch, and experience the passion, art, and history that have always inspired true Made in Naples . Through Floridia's fragrances, he was able to recount a journey of artisanal tradition, artistic research, and creative innovation , elements that make Neapolitan production unique on the national and international scene.

This meeting represented a fundamental step in the process of enhancing and supporting the cultural and artistic heritage that constitutes our most authentic identity . It was also a precious opportunity to give voice and visibility to local talents , to those craftsmen who contribute every day to keeping the memory and beauty of our region alive.

The Floridia project thus confirms its status as a symbol of Neapolitan excellence and creativity , capable of uniting past and future, craftsmanship and art, local area and innovation. Undersecretary Bergonzoni's visit has further strengthened this journey of recognizing and promoting Made in Naples , a concrete example of how culture and beauty can become a driving force for development and pride for the entire community.