FLORIDIA Parfum From the Magnificent Rector of the Federico II University of Naples

On October 13, 2025, Professor Matteo Lorito, Rector of the Federico II University of Naples, welcomed Antonio Di Giulio, CEO of Floridia, the renowned Neapolitan artistic perfumery house, to the Rector's Office. The meeting was a moment of great cultural prestige, during which the DUEMILA500 perfume, created to celebrate the 2,500th anniversary of the founding of Naples, was presented.

Floridia, known for its dedication to the Neapolitan olfactory tradition and pursuit of artistic excellence, wanted to pay homage to the city's millennia-old history with an exclusive fragrance, encapsulating the essence and soul of Naples in its aromatic accords. DUEMILA500 is a celebratory tribute that combines Mediterranean notes and memories of ancient civilizations, conveying a journey through time through scent.

During the meeting, the Rector emphasized the importance of enhancing Neapolitan cultural heritage through innovative and contemporary art forms such as artistic perfumery. Antonio Di Giulio explained the olfactory details and the genesis of the project, highlighting the profound connection between Floridia and the city of Naples.

The event highlights a unique synergy between academic culture and entrepreneurial creativity, confirming Naples as a city of art, history, and innovation.