Neapolitan Craftsmanship from Tailoring to Perfumery: New Job Prospects for Young People at "La Riflessione"

In the Campania media landscape, the program " La Riflessione " on Tele A confirms its position as a privileged observatory on the region's social and economic changes. In one of its latest episodes, the debate heated up around a crucial topic: the revival of Neapolitan craftsmanship as a driver of growth and professional opportunities for the new generations.

The meeting was attended by prominent figures representing the productive and associative soul of Naples: the lawyer Giancarlo Maresca (President of the Association "Le Mani di Napoli"), the General Director Damiano Annunziato and Antonio Di Giulio Cesare , CEO of Floridia Parfum .

The "Hands of Naples" Project: Protecting Excellence

The " Le Mani di Napoli " Association was founded with a clear goal: to build a critical mass to protect the artistic crafts that have made Naples famous worldwide. During the interview, Attorney Maresca emphasized that Neapolitan tailoring isn't just a matter of needle and thread, but a true "intangible heritage."

Director Damiano Annunziato reiterated the need for a solid association structure that can communicate with institutions to protect local brands from counterfeiting and the standardization of the global market. Joining forces between tailoring, shirtmaking, and other crafts is the only way to maintain the high international competitiveness of Made in Naples .

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Artistic Perfumery and Tailoring: The Combination of Sensory Experience

A truly new element in the interview was the intervention of Antonio Di Giulio Cesare , CEO of Floridia Parfum . The connection between artistic perfumery and high-end tailoring is profound: both sectors are based on customization, the search for raw materials, and the time required to create a work of art.

"Neapolitan artistic perfumery is an extension of wearable elegance. Just as a tailor chooses a fabric, we select essences that tell a story, a territory, and an identity," explained Di Giulio Cesare.

This synergy between the senses—sight and touch for a dress, smell for a fragrance—represents a new frontier for artisanal luxury , capable of attracting investors and tourists seeking authentic experiences.

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Training and Work: Making Crafts Appealing to Young People

The focus of the discussion at Tele A was on generational change . Young people often view manual labor as tiring or lacking in prestige; the guests' goal is to overturn this prejudice.

New professional opportunities

Craftsmanship today is no longer just a "workshop", but also:

• Technological innovation: use of software for model management or digital marketing.

• Export Management: knowing how to sell Neapolitan excellence in foreign markets (USA, Japan, Emirates).

• Design and Creativity: the ability to reinterpret tradition in a modern key.

The Workshop as an Academy

As Annunziato emphasized, training must once again become central. The idea is to transform historic tailoring workshops into fully-fledged academies , where master craftsmen can pass on their secrets to young people, guaranteeing them not only a trade, but a secure and well-paid career. High-quality artisan work is currently one of the few sectors that is immune to crisis.

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Why focus on Neapolitan craftsmanship today?

Naples is experiencing a moment of extraordinary international visibility. Promoting craftsmanship means:

1. Sustainability: Creating products that last over time, as opposed to fast fashion .

2. Identity: Preserving the city's cultural roots.

3. Circular Economy: Supporting small local businesses that fuel the region's supply chain.

The interview with "La Riflessione" laid out a clear path: the future of Naples depends on the hands of its inhabitants. Whether sewing a soft-shouldered jacket or blending rare essences like those of Floridia Parfum , the key to success lies in the ability to combine tradition and innovation.

Young people who choose to follow this path today are not just learning a trade, but are becoming ambassadors of Neapolitan beauty around the world.